Heath, Emma. “How to Become a Crafting Content Creator.” Block Party, 3 Apr. 2026, emmaheathkelly.substack.com/p/how-to-become-a-crafting-content.
090226 I was so surprised by how in-depth this author went into becoming a crafting content creator. If I were to ever become a content creator, I would imagine it would be around crafting. As much as I love a short-form video, I want to try my hand at substack and YouTube first, just because they have been fun for me to consume lately. After months of just watching videos and reading articles, I want to play in the sand box too.
Lean Into What You Have to Offer (And It Doesn’t Need to Be the Perfect Craft Room)
I need to make one thing clear off the bat: you do not need the perfect craft room, best supplies, or even a lot of skill to begin posting craft content.
Here are some content focus ideas that have nothing to do with how aesthetically pleasing your craft room is:
- Share nap time projects for new moms longing to use their hands for more than runny noses and dirty diapers
- Let your sense of humor or interesting editing style set you apart
- Turn newbies into accomplished makers with very in-depth tutorials
- Combine your love of history and making by focusing on the tradition behind your craft
- The nice thing about being a crafting content creator is, your taste is a niche of its own!
Other Crafting Content Ideas
- A craft-a-thon, quilt-a-thon, stitch-a-thon, anything-a-thon!
- Your favorite supplies sources
- “If I had to recreate my entire knitting toolbox from scratch, here’s what I would rebuy again”
- Misconceptions about your chosen craft (mixed with funny correct assumptions)
- WIP Wednesday, of course!
- “Save these dimensions to recreate this ___ project”
- Roundups of past projects by type
- Let followers pick your next project from a few options
- Make dupes of trending brands (Big guys only! Not small businesses)
- Join a craft club and share what you are making there! And what other club makers are working on too
- Try your hand at aspirational crafts or dying art forms
- Plan a maker swap! This is a great way to share platforms with another creator
- Think of crafting-adjacent ideas, like filming your visit to a craft market or a trip that inspires your next project
Turn Every Project Into Multiple Engaging Posts
Here are ideas for pieces of content you can pull from every project:
- Intro to your planned project and how what method you are going to try
- “New project loading”
- Buying the supplies, picking the palette, gathering inspo, or other prep work
- Multiple steps you are working on in real time with voiceover explanations
- Make with me - a peaceful video of working on your project
- Learn with me - take people along on learning the needed skills for this project as you do it
- A little ASMR
- Best dopamine hit step of that project
- Project reveal quick no talking
- Project reveal with talking
- Full process in short aesthetic clips with music
- Full process with voiceover in one video
- Basic tutorial in single video
- Most bare-bone info about the project in one saveable video
- In-depth tutorial in multiple steps
- A small tip or step that made this project so much better
- Revealing the project to the person you made it for or where it ended up in your home